Caffè Barbera

Company Overview:

‍Caffè Barbera, the oldest roasting company in Italy with over 150 years of history, combines tradition with technological innovation to ensure complete traceability and transparency in their supply chain. As one of the first companies in the coffee sector to adopt blockchain technology, Caffè Barbera highlights the positive social and environmental impacts of a shared supply chain policy.

Challenge:‍

Caffè Barbera aims to guarantee the authenticity and transparency of their supply chain, from coffee plantation to cup. They need a robust system that validates every step of the process, providing consumers with detailed information about the journey of their coffee.

Solution:

‍Caffè Barbera partners with Trackgood, a New Zealand software house specializing in blockchain technology on Algorand and Ethereum, to implement a decentralized blockchain protocol. This protocol ensures real-time, transparent, and immutable records of the entire supply chain.

Implementation:

1. Blockchain Integration:
   • Integrate Trackgood's decentralized blockchain protocol across Caffè Barbera's supply chain, from raw coffee sourcing to the final roasted product.
2. QR Code System:
   • Implement QR codes on products such as 'Mixture Clean Cup', 'Shangri-la', 'Blue Baron Java', and 'Ethiopia Sidamo'. Scanning these codes with a smartphone provides access to detailed supply chain information.
3. Real-Time Data Upload:
   • Use a mobile app to upload real-time data, including images of plantations, farmers' profiles, quality certificates, lot numbers, purchase invoices, and travel documents. This ensures transparency and consumer awareness.
4. Cryptographic Validation:
   • Validate all information using a cryptographic hash, ensuring the authenticity and integrity of the data on the blockchain, with no possibility of forgery.

Benefits:

1. Enhanced Consumer Trust:
   • Provide consumers with access to public and certified information, enhancing trust and confidence in the authenticity of Caffè Barbera's products.
2. Transparency and Traceability:
   • Ensure complete transparency and traceability of the coffee supply chain, from plantation to cup, reinforcing Caffè Barbera's commitment to quality and sustainability.
3. Competitive Advantage:
   • Differentiate Caffè Barbera from competitors by leveraging cutting-edge blockchain technology, appealing to the growing market of environmentally and socially conscious consumers.
4. Social and Environmental Impact:
   • Highlight the positive social and environmental impacts of a transparent supply chain, promoting sustainable practices and ethical sourcing.

Outcome:

‍Caffè Barbera successfully integrates the blockchain solution, resulting in increased transparency, consumer trust, and a solid reputation as a leader in sustainable coffee production. The QR code system allows consumers to explore the journey of their coffee in detail, fostering a deeper connection with the brand. This innovative approach sets a new standard in the coffee industry, demonstrating the power of technology in promoting sustainability and ethical practices. In the near future, all Caffè Barbera products will feature dedicated QR codes, further enhancing transparency and traceability across their entire product line.

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